About
The operator behind the systems
Six years turning ad spend, AI and CRM into predictable pipeline. Here's who I am and how I work.
Biography
Hi, I'm Salam.
I'm a growth operator based in Nigeria, working with founders and marketing teams around the world. Over the last six years I've helped 95+ brands turn ad spend, AI and CRM into predictable, measurable pipeline.
I started as a social media manager for local businesses, moved into paid media, then into full-funnel systems — because individual channels don't scale on their own. Today my sweet spot is combining paid advertising, AI automation and CRM workflows into one integrated growth engine.
I care about clarity, craft and compounding results. If you want a partner who will treat your business like an owner instead of a vendor — we'll get along.
Mission
Give small and mid-sized brands the same growth infrastructure that funded start-ups pay millions for — delivered by one senior operator.
Vision
A world where founders spend more time building great products and less time firefighting broken funnels, unread leads and dead workflows.
Core values
How I work with every client
Clarity over noise
Every dashboard, report and campaign starts with the single number that matters most to your business.
Own the outcome
I only take on clients I know I can move the needle for — then I treat their P&L like my own.
Craft the details
Ads, funnels and automations are only as good as their weakest step. I obsess over the details.
Test, learn, compound
Weekly experiments, honest post-mortems and playbooks that get sharper every month.
Journey
A short timeline
- 12019
Started freelancing in social media
Managed content and community for local businesses in Lagos while completing my degree.
- 22020
Meta & Google Ads certified
Shifted focus to performance marketing; ran first six-figure ad accounts for e-commerce brands.
- 32022
Launched CRM & automation practice
Built dozens of GoHighLevel, HubSpot and Zapier stacks for coaches, agencies and SaaS.
- 42023
Went all-in on AI automation
Integrated OpenAI, ManyChat and n8n into client systems — cutting manual ops by 60% on average.
- 52026
Trusted by 95+ brands worldwide
Now partnering with founders and marketing leaders across 12 countries and 4 continents.
Skills
Where I go deep
Experience
Where I've been
Freelance Growth Partner
Full-funnel growth for founder-led brands across e-commerce, coaching and B2B SaaS.
Head of Paid Media
Managed $1.2M+ ad spend across 14 accounts. Built the internal automation playbook.
Digital Marketing Specialist
Led social media and lead-gen for local SMBs, real estate and hospitality clients.
Toolbox
My daily stack
Certificates
Certified & battle-tested
Meta Blueprint Certified — Media Buying
Google Ads Search & Display Certified
HubSpot Marketing Software Certified
GoHighLevel Certified Admin
Zapier Automation Expert
Let's build your growth engine
Book a discovery call — I'll audit your current setup and share a tailored roadmap within 48 hours.
Get in touch